Sometimes you need someone who can step into your marketing team and keep things moving.
Sometimes you need one important funnel or campaign to work harder.
And sometimes, the real problem starts before the copy — with the positioning, message, or offer itself.
That's why I work with brands in three ways:
Senior-level copy and creative strategy — without adding another full-time hire.
If your team constantly has campaigns to launch, emails to write, pages to improve and ideas that need turning into actual copy, I can become the experienced extra brain in the room.
As an ongoing creative partner, I get to know your brand, customers, product, voice, and goals so you don't have to start from scratch every time a new project lands.
Depending on what you need, our work together might include:
Campaign concepts and messaging
Landing and sales pages
Email strategy and copy
Product messaging
Content and conversion strategy
Ad concepts and hooks
Funnel optimization
Creative review and strategic layout
You get the advantage of senior-level thinking and execution from someone who already understands the bigger picture, without needing to hire for another permanent role.
Need someone your team can call before the brief is finished, not just after?
When something important needs to do more than just sound good.
Maybe you're launching a product, rebuilding a landing page, creating a funnel or improving an email sequence. It should be converting better than it is.
This is focused, project-based work build around a single clear goal: helping more of the right people understand the value, believe the promise, and take the next step.
I don't jump in and start writing right away.
I look at the offer, the audience, the objections, proof, and customer journey, and the message that connects all of it.
Projects typically include:
Landing pages
Sales pages
Email sequences
Funnels
Product launches
Lead-generation campaigns
Upsells and cross-sells
Conversion-focused rewrites
You come away with copy built around strategy — not copy that's expected to somehow make up for the absense of one.
Have a campign, page, or funnel that needs to work harder?
Sometimes,the copy isn't the problem.
If your messaging feels vague, interchangeable, overly complicated or just not quite right, writing more of it usually won't fix things.
We need to figure out what you should be saying first.
The Messaging Strategy Intensive is a focused strategic engagement designed to uncover the strongest way to position your offer and communicate why your audience should care.
I'll dig into your existing messaging, audience, offer, competitors, customer objections, proof, and conversion journey to uncover where the real opportunities are.
Depending on the project, your recommendations might cover:
Positioning and differentiation
Messaging hierarchy
Core value proposition
Customer pain points and desired outcomes
Hooks and campaign angles
Objections and trust barriers
Proof and credibility gaps
Brand voice and tone
Funnel and conversion opportunities
Recommendations for pages, emails, and campaigns
Think of it as getting the strategic foundation before spending more money producing copy, content, ads, or campaigns around the wrong message.
And if you want help implementing the strategy afterward, I can do that.
If you know your message should be stronger but cna't quite see what's missing, let's figure it out.
I’ll get back to you within 24–48 hours and ask a few questions about what you’re working on, what you need help with, and what you’re hoping to accomplish.
If it looks like we’re a good fit, we’ll usually schedule a call to talk through the project in more detail. You don’t need to show up with a perfectly polished brief. Part of my job is helping you figure out what actually needs to be done — and whether the thing you think you need is really the thing that will solve the problem.
From there, I’ll recommend an approach, scope, timeline, and price so you know exactly what working together will involve before we begin.
That depends on the project, but I like collaborative, low-drama processes with plenty of communication and no disappearing into a cave for three weeks before unveiling The Copy.
We’ll start by agreeing on the goals, scope, timeline, and what I need from you. I’ll do the research and strategic work first, then share work at logical stages so you have a chance to review it, ask questions, and make sure we’re heading in the right direction.
For ongoing partnerships, I’ll also get to know your brand, customers, products, voice, and internal processes over time. The goal is for me to become someone you can bring into a conversation early — not just the person who gets handed a finished brief and told to fill in the words.
Absolutely.
Two rounds of revisions are included in project pricing unless we agree otherwise beforehand.
And I don’t treat revisions like an annoying inconvenience. Good work gets better through collaboration, and sometimes seeing the first version helps you articulate something you couldn’t quite put into words at the beginning.
If the project changes substantially from the original scope or you need additional rounds beyond what’s included, I’ll let you know before doing the extra work so there are no surprise invoices.
Nope. In fact, some of the most interesting projects start with something like:
“This page isn’t working and we’re not sure why.”
“Our messaging feels generic.”
“We’re launching this thing and don’t know how to talk about it.”
“We need better copy, but I think there’s a bigger problem here.”
That’s completely fine.
I’ll help you work out whether the issue is copy, positioning, the offer, the customer journey, the strategy behind it — or some combination of those things.
Strategy is a big part of how I work.
Before I start writing, I want to understand things like who we’re talking to, what they already believe, what they're trying to solve, what might stop them from acting, what makes your offer different, and what proof we have to back up the promise.
Sometimes that confirms that the copy is the thing we need to fix.
Sometimes it reveals that the real problem is somewhere else entirely.
Either way, you’re not hiring me simply to make sentences sound nicer. You’re hiring me to figure out what needs to be communicated and how to communicate it persuasively.
Very much so.
I love a good one-off project, but some of my favorite client relationships are the long-term ones where I get to know the business deeply and become part of the team’s creative process.
My Ongoing Creative Partner option is designed for companies that regularly need senior copywriting, messaging, conversion thinking, campaign ideas, or another experienced brain in the room — but don’t necessarily need another full-time hire.
If you’re looking for someone who can learn your brand once instead of starting from scratch with a new freelancer every month, we should probably talk.
I’ve worked across SaaS, technology, ecommerce, health and wellness, professional services, consumer brands, and plenty of businesses that don’t fit neatly into one category.
Industry matters less to me than the problem.
I’m at my best when there’s something interesting to figure out: an offer that needs sharpening, a product that’s difficult to explain, a funnel that isn’t doing enough, messaging that sounds too much like everybody else’s, or a brand with something genuinely good that hasn’t quite found the right way to say it yet.
That’s completely fine.
Not every project needs to turn into an ongoing engagement. My Conversion Projects are designed specifically for focused work with a defined goal — whether that’s a landing page, funnel, launch, email sequence, campaign, or another important piece of the customer journey.
And if we work well together and you want to keep me around afterward, we can talk about that too.