Turning the Playbook from the 2016 Film into a Real-Life System for Winning Government Contracts
My goal for War Dogs Academy was to turn the wild, cinematic excitement of the 2016 movie into a credible, profit-powered training brand. The copy needed to combine the same rebellious tone that "anyone can win" without the pendulum swinging too far into hype territory.
Copy Breakdown
Not Just for Big Corporations
The copy was designed to build trust around the idea that government contracting isn't just for big corporations; it's accessible to regular people if you follow the right steps.
Turn Movie Hustle into Real-World Strategy
The funnel was broken down into three stages - designed to guide the user from pure excitement, to the step-by-step methods and mentoring that show how it's done.
Authority-Powered Storytelling
David Packouz himself reads my VSL script, showing that literally anyone can follow in his footsteps and earn thousands or more in government contracts.
Action-Based Language Bridges the Gap
I wanted to help the audience feel like they're just one solid decision away from closing their first government deal, and with War Dogs Academy, they can.
$100,000 in profit in 22 just days
The new VSL-powered funnel hit $100k in profits, just 22 days after going live, with users already earning tens of thousands of dollars in contracts from Uncle Sam.
Ready to give your copy the star-studded treatment?