I Love a Good Scotch After Dinner
This ad concept was designed for everyday home cooks who appreciate lever humor, and want cleaning products that actually work without making a fuss about it.
The Idea
The phrase "a good Scotch after dinner" usually conjures images of slow sips, conmfort, and a job well done. This ad borrows that cultural shorthand and flips it--turning cleanup into the final, satisfying step of a great meal.
Rather than showing the cleaning process itself, the visual jumps straight to the aftermath of the meal: a well-used pan resting in the sink paired with a Scotch-Brte scourer ready for action. This is part of the ritual now: Dinner - enjoyed. Mess - handled.
Why it Works
The humor is understated and rewards attention. Viewers feel like they're in on the joke, which builds brand affinity without trying too hard. The ad also elevates an everyday product by borrowing the language of indulgence -- positioning Scotch-Brite as reliable and comforting rather than loud or gimmickky.
Most importantly, it proves the product's value without saying so. If it wants a place in your post-dinner routine, it has to work.
If your brand wants to turn everyday moments into memorable ideas, without overexplaining or shouting...
I can help you craft concepts that feel both smart and effortless