The Objective
Position Field Doctor as a trusted, practical solution for people managing digestive health -- especially those following a low-FODMAP diet, without making meals feel restrictive or clinical. The goal was to show that "safe" food can still feel comforting, varied and satisfying.
The Idea
Low-FODMAP eating often feels like a maze of restrictions. This ad reframes that experience as a guided journey instead of a limitation. By using map-style paths and location markers, each meal becomes a "destination" as part of a curated route toward feeling better.
Why it Works
It turns restriction into exploration and balances both health and appetite appeal. "Field-tested for real life" reinforces credibility without sounding medical and it connects emotionally, speaking to people who miss enjoying food and don't want to just manage their symptoms.
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