DIRECTV

Music Channel Descriptions & Brand Voice

DIRECTV offered dozens of genre-based music channels, from jazz to '80s, '90s, and contemporary hits. Each one required a consistent brand voice while keeping its individual character.

The Goal

To create concise, engaging descriptions for DIRECTV's music channels, helping viewers quickly understand each station's tone, genre, and mood.

The Approach

I wrote over 20 original channel descriptions across multiple genres, tied to platform constraints (how many characters were viewable on screen) and brand standards. I focused on emotional cues first, like mood, nostalgia and energy, and then reinforced the genre, making sure each description was clear, inviting, and easy to scan.

These descriptions were approved and deployed across DIRECTV's music platform, creating a consistent, easy-to-scan and user-friendly browsing experience.

Examples

(Recreated for portfolio purposes)

DIRECTV '90s Hits

Relive the decade that defined a generaton, from grunge and hip-hop to chart-topping boy bands.

DIRECTV '80s Hits

Return to the era of big hair and bigger hits, including synth-pop, stadium rock and more.

DIRECTV Jazz

From smooth contemporary sounds to timeless classics, celebrate the art and soul of jazz music.