Chobani Yogurt

My Low-Fat Greek Yogurt

My Big Fat Greek Wedding is remembered not just as a rom-com but as a celebration of being loud, unapologetically Greek. This idea borrows that cultural confidence and applies it to something far more everyday: yogurt.

Instead of positioning "low-fat" as a compromise, the headline treats it as a matter-of-fact description. "My Low Fat Greek Yogurt" reads like a declaration -- something you'd claim because it fits your life not because you're trying to fix something.

The Idea

The line rewards cultural recognition without relying on it. If you know the movie, the echo lands immediately and adds a touch of warmth and humor. If you don't, the headline still reads as confident and personal. Either way, the meessage is the same: Greek yogurt isn't something you tiptoe around, you claim it boldly and proudly, spoon-in-hand.

Why it Works

The line is short, modern and culturally fluent. "Wingman" instantly communicates support without authority or pressure. The visual combines charm and memorability and together, they position the brand as a companion, not a controller, which is exactly how people want to feel when they travel.