#SayHey

Suicide Awareness Ad

This One Minute Briefs entry was designed to promote suicide awareness, specifically the #SayHey campaign, in the UK created in memory of Dan, from Raising the Glass.

The Idea

From the Bank of Creativity blog: "We know that conversations around mental health, especially for men, are still too often hidden. Suicide remains the single leading cause of death for men under 50 in the UK. Yet every number represents someone’s brother, someone’s father, someone’s uncle, someone’s best friend. Someone who mattered."

With that in mind, I went beyond just #SayHey, to include a few questions to help get that conversation started - questions that just happen to start with the letters H, E, Y.