The OG Undo Button
The brief was to create an ad concept in one minute for #PinkWednesday as part of One Minute Briefs
The Idea
When I thought “pink,” my brain immediately jumped to the classic schoolday pink eraser: a universally recognized object with built-in nostalgia.
That sparked a simple logic leap inspired by Gen Z calling 3.5" floppy disks “a 3D print of the save icon.”
If that’s true…then the humble pink eraser is basically the original “Undo” button.”
It was elected as a winner by One Minute Briefs — my first-ever entry.
