E-Commerce Landing Page Copy
Launch an evergreen landing page copy for a B2C DTC socks brand. Copy included collaboration campaigns and high-converting product pages optimized for engagement and conversions. The goal was to draw the user in with an emphasis on quality, personality, and performance while reinforcing the lifestyle appeal of the brand.
Copy Breakdown
Hook Above the Fold
Focused on a tone of being bold, slightly irreverant and confident. Designed to communicate exclusivity and benefits instantly
Social Proof & Trust
Included mentions in major outlets (Forbes, GQ, Inc) and visuals of the sock in action including both a clean studio style and a lifestyle-driven shot
Clear, Punchy Copy
Copy leans into bold, masculine phrasing focusing on benefits ("no slip") instead of features ("silicone heel pad")
Bundles & Offers
Tested out humor vs. utility or benefit stacking vs. price anchoring. In the end the best-converting copy made buying feel like a "hack" or a "win".
20-40% increase in engagements and conversions
Based on standard industry benchmarks, pages like this often see boosts in engagement and conversions of anywhere from 20-40%, particularly when product benefits are combined with lifestyle visuals and performance-oriented microcopy. For this client's ads and product page copy, I consistently wrote with a focus on clarity, rhythm and persuasive flow without sounding "salesy" or pushy.
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