B2B SaaS Website Copy
Write conversion-focused copy to help real estate brokers finally ditch their clunky back-office systems. The page walks users through the core features, like transaction management and commission automation, without bogging them down in jargon. I led with benefits, strategically placed social proof and positioned the platform as a smart, modern upgrade--not just more software. The goal? Make switching feel like a no-brainer.
Copy Breakdown
Bold, Direct Hook
Opened with a straight-shooting headline designed to spark self-awareness and urgency, then followed it up with a benefit that positions Brokermint as the fix, giving prospects all the reasons to keep reading.
Scannable Simplicity
Framed the platform as the obvious choice for scaling brokerages twho are over clunky workflows and spreadsheets. Backed it with social proof, bold stats and a dead-simple demo CTA that made the next step feel effortless.
Tech Stack Framing
Positioned Brokermint as more than just software; it's part of a modern real estate tech ecosystem. Used familiar phrases like "integrated systems" and "best-of-breed tech" to speak directly to the broker-owner who's thinking long term.
Reinforces Pain Points
"Stop re-entering data", "integrate with tools you already use"-- these are friction points brokers deal with constantly. Brokermint solves them instantly.
35% increase in demo signups and lead quality
For Brokermint, I wrote with sharp, benefit-powered copy designed to reduce friction for busy broker-owners. The result was a landing page that sells the platform without overselling the pitch.
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