iElectrify helps site owners improve website performance and increase conversion rates with practical design, quality content and useful tools. New content is added every Monday, Wednesday and Friday.

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No time to do it yourself? You can also hire me to help pinpoint areas for web improvement and give your site a top-to-bottom custom design makeover that gets results.


Design: Where Creativity Gets Real

5 Guaranteed Ways to Make Your Web Designer Melt like Butter

Every designer dreams of the perfect client. Someone who’s open, but knows what they want. Opinionated, but not high-strung. Persistent but not persnickety.

If working with your designer is causing you endless headaches and grief, try these approaches instead. I guarantee you’ll get a much better response and a much nicer result!

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Tools: The Tweaks and Techniques That Make It Happen

Trouble Deciding Who to Follow on Twitter?

I recently got accepted as a writer on Technorati, and my first article went live today – so I wanted to make sure I shared it with fellow readers and subscribers, since these tools make for a much easier, saner presence on Twitter.

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Convert More of The Things You Want From Your Site

Are You Giving Your Customer Several Ways to Say “Yes”?

Whether you’re selling a product or service online, sometimes what you offer isn’t quite what the customer feels they need. To them, it might cost too much or not quite include everything they were hoping for. They may not be sure if they’ll like it, or they might be wondering how to request more information.

As a business owner looking to increase conversions, you need to present every opportunity to seal the deal, close the sale and get them to say “Yes!” Here’s how:

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