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Please Excuse Our Virtual Dust

November 12th, 2009 | Posted in Web Design Tips | No Comments

1244649163_buildWe’re currently putting the site through yet another major upgrade to help make building, updating and profiting from your website even easier than before.

Please check back within a week to feast your eyes on the all new iElectrify website!

Exclusive Interview with GetResponse.com’s Simon Grabowski on Delivery Rates, Email Marketing and How They’re Creaming the Competition

November 5th, 2009 | Posted in Email Marketing | No Comments

deliveryratesRecently I had the opportunity to interview GetResponse.com CEO Simon Grabowski on some of the major differences between GetResponse’s service and their competitor, aWeber.  Both are highly acclaimed autoresponders and mailing list management programs with hundreds of thousands of loyal users.  But when it comes to choosing an autoresponder, what makes GetResponse stand out?

As it turns out, plenty.

Read more

Cracking Open the Idea Vault for Great Blog Content

October 29th, 2009 | Posted in Blogging Tips | 1 Comment

vaultToday’s post was inspired by none other than the Copywriting Success Summit – and it has to do with stomping all over “blogger’s block” when you feel like you have to write something, but the ideas just aren’t coming.   Fortunately, you can crack open the “idea vault” just by following a few simple “writing prompts” – like these:

1. X Things You Didn’t Know Were Wrong With (Popular Online Service)

I’m betting you could come up with 10 things wrong with Twitter, or 7 things you feel are terrible about Facebook.  When everybody’s jumping the bandwagon proclaiming how great something is, writing a controversial point of view is a good way to stand out and get noticed.  Just make sure you stand behind what you write and invite comments because you’re sure to get plenty of them. 

2. Share a Personal Experience Related to Your Topic

Some of the best posts written by bloggers are personal experiences relating to how they got to where they are now.  Sharing one’s struggles and triumphs helps you connect with others like nothing else.  Likewise, you can share something that happened to you that could be the spark for a new blog entry, like my encounter with Borders and their optin form.

3. Review Others’ Work 

 No blogger is an island, so reach out and review other books/blogs/products in your niche.  Interviewing an up-and-coming blogger is also a great way to build your network and help both of you get more traffic.

4. Simplify Something Difficult 

 One of my most-commented posts details how to take a screenshot without any fancy graphics software.   What can you show others how to do that’s easy for you, but seems challenging to them?

5. Create Posts that Leave ‘em Hanging

You don’t have to end every post with the full story.  Make it the sort of cliff-hanger people will want to tune into the following day or week.  This is a guaranteed way to get repeat traffic time and time again with your blog.

6. Write About a Certain Theme 

It could be a week-long set of posts, like my Holiday E-Commerce Guide, or you could choose to focus on one particular theme one day a week, such as “Social Media Saturdays”.

7. Share the Most Common Problems in Your Niche

And what you’d do or have done to overcome them.  Many people, myself included, like to sidestep pitfalls whenever possible.  That’s why, if you’ve experienced a particular issue relating to your blog’s topic, we want to know how you fixed it!

8. Add to or Update Someone Else’s Work

If another blogger has prepared a list, but it’s been awhile since it was updated, here’s your time to shine.  Add to or update their list with your own points (be sure to link back to the original author – it’s just good netiquette) and create a fresh, new version.

9. Check Out the Latest Trends 

 Use Google News, Twitter Search and Keyword Alerts to stay on top of news that’s relevant and late-breaking in your industry.  Check out Digg’s top rated for today, all week and all year to discover popular headlines that you can revise and tailor to your niche.

10.  When All Else Fails, Check the Dictionary

This is a strange one, but I swear by it when I’m feeling stuck.  Open up a dictionary and turn to a random word.  It may be something like “bandage”.  Could you turn that word into the basis for a blog post?  For example “ 5 Website Problems a Simple ‘Bandage’ Won’t Fix”

These writing ideas should have given you plenty of good ideas for new blog posts.  Now start writing and leave the rubble from writer’s block behind for good!

Notes from the Summit – Getting the Attention of Firestarters

October 26th, 2009 | Posted in Blogging Tips | No Comments

fireIn Michael Stelzner’s keynote speech for the 2009 Copywriting Success Summit, he mentioned a very crucial point if you want to attract more of your target audience.

A lot of marketing experts like to tell you that if you just “hang out where the market is” (forums, social networks, etc.) – you’ll inevitably get traffic and sales. But that’s not entirely accurate…

That’s because they’re already following someone (or many people) – known as Firestarters. And those are the people you want to get in touch with.

Here’s how to do it.

Read more

What a Bookstore Taught Me About Opt-In Subscriptions

October 20th, 2009 | Posted in Email Marketing | 1 Comment

coffeeNo offense, Borders… I love you, I really do.  There’s nothing quite as relaxing as enjoying a tall raspberry mocha and browsing through your huge shelves of portable human knowledge. 

But this morning, I had to cut it off with you, Borders.  I’m sorry things had to go that way, but you were suffocating me with your constant messages about topics and titles I wasn’t the slightest bit interested in.

But, as I went to distance myself from you, I noticed you had one last trick up your sleeve.  Read more

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