Selling Products Online: Helping instead of Selling

Most people just starting out doing business on the web find it difficult to sell anything, much less make a living.  They hear the exciting stories of self-made “dot com millionaires” and spend weeks and months tirelessly working toward the same goal - only to throw their hands up in frustration and wonder where they went wrong.

Oftentimes they go in search of new products - something better, faster or cheaper that they can sell.  They set up a new sales letter, prepare their order form, sit back and wait.

And wait…and wait.

The truth is, selling online doesn’t mean you need to be the pushy car salesman who slyly slides over to the unsuspecting customer to wheel and deal and pitch to desperately make a sale (or at least get a name and email address for follow-up).

These days, people aren’t likely to give up their email address so easily for fear of getting bombarded with sales pitches and promotions - not to mention junk mail.  So how do you make sure your offer gets noticed - and more importantly, acted on?

Instead of selling, change your motive to “helping”. 

People don’t want to buy a new car, and they don’t want you to sell them a new car.  What they need is helping in getting from Point A to Point B.  They want to do that safely and inexpensively while still looking good.

When you change your online selling focus to helping them meet those needs, you’ll find that the buyer is much more receptive to your offer. 

So before you slap up the next “Amazing” sales letter, take a serious look at how your site’s wording and overall tone help set the mood for your visitor.  Is it too pushy and overwhelming or is it direct - with just enough suggestion to whet their appetite?

Have others read over your site and if you’d like to see what fresh, helpful content can do for you, contact iElectrify for a free copywriting quote!

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