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Writing interesting, helpful articles is a great way to help spread the word about your product or service – and it’s free! But how do you write articles people will want to read, and, more importantly, how can you use your articles to direct them to your website?
Article writing has quickly become the fastest way to generate targeted, free traffic to your website. But writing all the articles in the world won’t do you a bit of good if they’re not interesting to your readers, and tantalizing to the search engines. How do you write an article that is the best of both worlds? By making it “keyword rich”!
Keyword-rich refers to writing an article that contains your most popular keywords – the words visitors use to search for the product you sell. To find the keywords that people are searching with, go to http://freekeywords.wordtracker.com – WordTracker’s Free Keywords search lets you test out their (paid) service by getting the first 100 words or phrases people use to search for your product or service – and how often they’re searched.
When starting to find keywords, it’s best to be as broad as possible. So if you offer Dog Grooming services, just type dog grooming in the free keywords box to get a list of related words. These related words are the kind of terms you want to use in your keyword-rich articles.
Next comes the actual writing part. You’ll find that with Wordtracker, you will often get entire phrases that you can base an article around. For example, a search for “dog grooming” gave me results such as dog grooming schools, dog grooming clippers and dog breeds coat types grooming. These are fantastic phrases to write individual dog grooming articles about!
When writing an article on an individual keyphrase, don’t overdo it with those same words repeated again and again. Think about words related to that phrase, like “dog grooming training” and “learn dog grooming”. Include some tips on how to find good dog grooming schools and what to look for when training to become a professional dog groomer.
Also don’t forget to include an attention-getting title that will make people want to read your article – such as “Learn how to be a professional dog groomer in less than a year!”
The next step is to craft your resource box. A resource box is your reward for writing this free article. This is where you get to shine – so make it count. The best resource boxes not only showcase you as an expert, but also help drive targeted traffic to your website.
For example, a good resource box for our example dog grooming business might be:
Jane Doe has over 10 years experience in grooming all types of dog breeds and runs a full-service dog grooming business at www.JanesDogGroomingBiz.com. She shares her dog grooming tips at JanesDogGroomingBiz.com, where you’ll find information on the best dog grooming schools, supplies, training and more.
As you’ll see, in the bio box we’ve not only demonstrated that Jane has considerable experience in the industry, but we’ve also included several great dog grooming related keywords at the end – as well as a link to Jane’s site.
So anyone interested in dog grooming who happens to be looking for supplies, schools or training, would likely visit Jane’s site to learn more – and as a result Jane gets very interested, very targeted potential customers!
The last step is to submit your newly written keyword-rich article to article directories. These directories are a great resource for people running similar sites to find content and post it on their own sites (with your resource box included, of course!)
Some of the best places to submit your articles for maximum traffic include:
www.articledashboard.com
www.articlecity.com
www.ezinearticles.com
www.goarticles.com
If you’d like help writing professional, high-quality articles, why not get a free quote from iElectrify.com? We specialize in writing persuasive, compelling content that helps your business stand out. The quote is free and there’s no obligation.
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May 18th, 2009 at 4:18 am
I always feel, rightly or wrongly, that writing a good, informative article and not specifically targeting keywords helps you get a decent article in place.
Sometimes you can edit some keywords in or move things around to affect density and seeding but I would still advise writing the article on the subject matter without key wording first. I just think the result is better.
May 18th, 2009 at 8:44 pm
@Andy – I agree with you! Density, seeding, things like that are all important, but if they detract from the picture you’re trying to paint with your words, you’re only hurting yourself. SEO copywriting is really kind of a misnomer – how can you do one AND the other? Search engine robots have never bought anything from a website as far as I’m aware
May 25th, 2009 at 9:05 pm
I write articles once in a while and I focus to the content on my article and not on the keywords. After I’ve finished it, then I try to squeeze it in my article but at the same time I would make sure I don’t loose the quality of my article.