You know you should be involved in marketing content that’s designed to increase conversions, but you’re stuck. Maybe senior management doesn’t buy into the whole “content as a marketing tool” idea, or perhaps you’re just having trouble coming up with original ideas or finding the time to leverage your best articles and blog posts. But..
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Look up any copywriting course or newsletter and you’ll often discover a lot of tried-and-true advice, such as: • Write about benefits, not features • Include a direct call to action throughout your copy • Pepper in solid user testimonials to help boost credibility These are all great copywriting tips – but there’s often one that gets overlooked..
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Need the motivation or inspiration to write your next blog post? Try these seven proven topic-starters to help you create great content without sweating over that blank screen. Keep in mind these aren’t your standard “what I did over summer vacation” or “write a haiku about your last meal” prompts – but real, practical advice-igniters..
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In this mile-a-minute, microblogging world, content quickly falls off the front page of your blog and becomes buried in an ocean of archives. While having access to older posts is good, you can’t count on your visitors sorting through that information. That’s why keeping your content fresh and “evergreen” is not only a great way..
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