I’ll be honest with you. 8 years of university studies have slaughtered my writing ability. Oh, I can whip up an academic paper in a couple of hours that would make your head swim with all its fancy footnotes. But I’m not writing for professors – even though I do get graded in the blogosphere. And so do you.
So how do you make your writing shine without sounding like a lecture? It’s a lesson I’m starting to learn as I wean myself off of academia and start writing to the average person and not “above” them.
Here are a few of the things I’ve found out that can help.