If you run a business website and sell products or services online, you may not be getting the amount of orders you’d hoped to have by now. No matter what you sell, remember that your visitors can’t physically touch or examine it the way they can in a retail store – which is why you’ve got to have plenty of this:
Pre-Sales Information
You may think you already have enough – after all, you’ve probably got product specs, a handful of photos from different angles, and a basic description. That’s enough, right?
Not always… and here’s why.
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Tags: e-commerce, faq, pre sales, presales, sales
Posted in Custom Website and Blog Design | 4 Comments »
You wouldn’t think that something as simple as a single word could make your visitors click the Back button faster than you can blink. But if your online sales are struggling and people are leaving your site as soon as they hit the front page – this one word could be why.
That word is “Buy”
Now before you think someone involved in web design and ecommerce is telling you to remove every “Buy Now” link from your website, here’s why it’s affecting your sales – and more importantly, what you can do about it. Read the rest of this entry »
Tags: buy now, front page, no sales, sales
Posted in Increase Conversions | No Comments »