“It’s a fast-paced world we live in”. The sales guru chirps. “Nobody has time to read a whole book’s worth of sales copy anymore.”
“Long copy is dead!” He proclaims. ”Just give ‘em enough facts to make them want to buy – and they’ll be sold…” He snaps his fingers and smiles enthusiastically. “Just like that!”
I hate to break it to you, marketing mastermind, but long copy isn’t dead. In fact, not only is it not dead, it’s thriving. And the people who are chanting for long copy’s head on a stick are the very ones who could stand to learn a thing or two about reader involvement.
Like what? You ask?