In Michael Stelzner’s keynote speech for the 2009 Copywriting Success Summit, he mentioned a very crucial point if you want to attract more of your target audience.
A lot of marketing experts like to tell you that if you just “hang out where the market is” (forums, social networks, etc.) – you’ll inevitably get traffic and sales. But that’s not entirely accurate…
That’s because they’re already following someone (or many people) – known as Firestarters. And those are the people you want to get in touch with.
Here’s how to do it.