Crafting headlines that appeal to both people and search engines can be overwhelming. Not only do you have to include your main keyword(s) right in the headline itself, but you have to word your headline so that people naturally want to read more.
When dealing with PPC (pay-per-click) ads such as Google Adwords and Yahoo Search Marketing, you’ve got an even tougher job ahead of you since you’re often competing with major retailers for those valuable clicks.
Retailers who often have a much larger advertising budget than you do.
So what do you do? How can you make your ad stand out and convert well while still staying within your spending range? Here’s a strategy I advise my clients to use – and it has worked extremely well for them. Read the rest of this entry »