You might think your Facebook fans are already subscribed to your newsletter, or that your newsletter subscribers are following you on Twitter. But as renowned cake decorating and cookware company Wilton discovered, you may find that your readers’ for staying in touch with you are as different as the subscribers themselves.
According to MarketingSherpa, by surveying their readers, the Wilton team learned that half of their newsletter subscribers already followed them on Facebook and Twitter. However, only 5% of their Facebook fans were also following them on Twitter. Why was there such a huge disconnect between the numbers?
The answer was revealed in the messages the company was sending.