- If you’d like to read the entire 5-part Holiday E-Commerce Tips series, it’s now available as a downloadable PDF. You’re welcome to share and print this guide as long as no part of it is changed. Enjoy!
With competition for online shoppers growing fiercer as the holiday season heats up, so does pay-per-click bidding. Even though you hear the media crowing in the background about how this shopping year will be tight because of the economic situation, don’t think for a minute that your competitors are going to sit this one out.
If you haven’t already, take a good look at your PPC budget and consider raising your bids to attract holiday shoppers to key products. By directing them to specially-crafted landing pages rather than the default product pages, you’ll be able to highlight holiday-specific features like free shipping, gift cards and other attractive options beyond the original product they came for.