You wouldn’t think that something as simple as a single word could make your visitors click the Back button faster than you can blink. But if your online sales are struggling and people are leaving your site as soon as they hit the front page – this one word could be why.
That word is “Buy”
Now before you think someone involved in web design and ecommerce is telling you to remove every “Buy Now” link from your website, here’s why it’s affecting your sales – and more importantly, what you can do about it. Read the rest of this entry »