In Michael Stelzner’s keynote speech for the 2009 Copywriting Success Summit, he mentioned a very crucial point if you want to attract more of your target audience.
A lot of marketing experts like to tell you that if you just “hang out where the market is” (forums, social networks, etc.) – you’ll inevitably get traffic and sales. But that’s not entirely accurate…
That’s because they’re already following someone (or many people) – known as Firestarters. And those are the people you want to get in touch with.
Here’s how to do it.
Whether we like to admit it or not, communication really is a two-way street. People don’t browse the web just to get information (a popular case for selling ebooks), but they want to get information from people. Successful people, smart people, people who are “in the loop”, people who can help them make their lives better.