5 Crucial Pages Every Small Business Website Must Have

When it comes to your small business website design, you probably have put a lot of thought into how you want to present your business to customers and visitors.  One thing you may not have thought about, however, is what specific pages would help them get more out of their visit to your site.

Even the best business sites - large and small - have these 5 pages in common:

1. Information Customers Need - Every website should contain details that customers would need to be able to make a purchase or a decision of some kind.  If you sell products, consider including additional information such as height, weight, sizes, colors or a comparison between your product and others like it.  The more information a customer has, the better they’ll be able to evaluate your product while they’re in the “comparison shopping” stages.

2. Increasing Sales Offline - If you have an offline store, how will your website help you generate more sales to it?  For example, you could offer coupons at your store for use on your website or vice versa.  Or consider setting up a web newsletter that lets customers know about upcoming sales before the general public.  Think of ways your website can help spur offline business too.

3. Creating New Channels for Sales - You can use your website to open up a whole new channel of additional sales for your business.  Lots of shoppers just want to talk to someone before they make a purchase.  They want to know that their order is in secure, capable and reliable hands.  You can add a form to your site that not only lets customers contact you over email, but also lets them request a call-back from you or your staff to answer any questions they may have.

4. Preparing to Grow - Quick, “thrown-together” websites are fine for the first phases of your business, but over time you’ll want to add fresh content, new images, news or industry details your customers would want to know about.  It’s fine to start out small when creating a business website, but no site is set in stone - so make sure your web designer helps you plan the site for your business’ future growth and expansion!

5. Getting Customers to Come Back - Every major business website and retail storefront should have ways to get customers to come back.  Oftentimes this can be done by asking the customer to write a review after they purchased a product from the site, following up via an e-mail newsletter or conducting a survey to see what you’re doing well, and where there’s room for improvement. 

Overall, your small business can make it big on the web - once you know what people expect from your website!  If you need help setting up any of these crucial web pages, contact iElectrify for a free quote.  It’s fast, easy and costs you nothing.

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