Do You Make These Common Mistakes with Your Feedback Forms?

They’re one of the easiest ways to get customers involved with your website — feedback forms.  But these simple web tools can also cost you customers.  Fill out your web forms the way a potential client would - and see if you make the following mistakes:

1. Ask for too much, or unnecessary, information - It’s good to have an idea of who your customers are.  But asking them to fill out a form with non-essential questions (or too many questions) can cause them to become suspicious and back out of the ordering or registration process.

   Here’s how to fix it:  For first-time customers, only ask for the essentials.  You can let them optionally choose to create a profile with more details later - but only if they choose to do so.  Requesting an address is fine if you want to send them a catalog, but not just to have “on file” in case you need it. 

   Phone numbers are also very touchy - you’ll know why if you’ve ever been called right in the middle of dinner to take a phone survey or be pitched some other offer.  And, while you may not use unsolicited telemarketing as part of your sales strategy - your customer may not know that!  Bottom line:  Be clear and up-front about what you collect in forms - and why.

2. There was a mistake - go back and re-enter everything again.  Have you ever filled out a long form only to be told on the next page that there was an error? 

   That in itself isn’t so bad…except when you have to re-enter everything again.  If your form doesn’t “remember” what the user typed in previously - you can bet they aren’t going to take the time to fill it out all over again! 

   Here’s how to fix it:  Consider upgrading your form programming.  Some forms, even on corporate sites, are using technology and code that could be easily hacked into or used for other devious purposes (such as sending spam or smut to their customer database!)

   To prevent this, get a free quote on your web form programming from iElectrify.  Tell us what you need and we’ll reply with an affordable quote and a timeframe for completion of your project.
   Plus - you won’t have to worry about any of the aforementioned mistakes happening on YOUR site!

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