The Dark Secret that Well-Known Web Design Companies Hope You’ll Never Learn…

If you’ve been researching different web design companies, chances are, some names have come up time and time again in the search engines.  You think to yourself, “They must be good, otherwise they wouldn’t be coming up in the results every time”

But there’s a dark underside to this mega-advertising that they hope you won’t find out about, and it has everything to do with how they’ll treat you as a customer.

Consider this.  There’s a reason why those well-known web design agencies spend so much of their money on advertising.  They need to generate new clients on a regular basis.  But there’s nothing suspicious about that, right?

Wrong. 

What about their former and current clients?  If they were happy with the results they’d been getting, they would have likely spread the word about this great website design company to their friends, family and associates.

But you don’t hear anything from them. 

Studies have shown that it takes up to 75% of a company’s effort, money and time to bring in new clients.  It only takes around 25% to help retain their current customers and the referrals they bring in.

So why aren’t these companies saving their massive advertising budgets and concentrating on getting referrals and working with their existing customer base?

I have no idea.  Maybe it’s because they don’t have an existing customer base. They just slap up a few pages, take the money and start putting their charm on the next unsuspecting customer in line.

I’d like to think that we do things differently at iElectrify.  Our customers make the work we do possible, and in turn it’s my goal to help them make the most out of their website.  Whether that means selling more product, getting more customers, or just sharing news with the rest of the web world, they can feel comfortable and confident that their site will always work for them - not against them.

The lesson you should take away from today’s blog posting is this:  If your website design company invested as much helping you build your business as they do in all those flashy ads, you’d not only have a strong foundation for your online business, but a thriving, beautiful site you’re proud to promote as well!

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