Raise Your Banner Ad Conversions with These 4 Simple Tips

Banner advertising is one of the oldest forms of internet marketing.  In recent years though, banner advertising has slowed down considerably because of other forms of marketing that yield higher conversion rates. 

Still, there are ways to get good conversions from banner ad marketing. Here’s how to put the odds in your favor if you’re considering banner advertising.

1. Put your banner where it will get noticed - When people visit web pages, their eyes follow a certain pattern.  Most of their concentration will be on the content of whichever page they’ve clicked on - which also happens to be where your ad appears. 

Try to get your ad placed in such a way that it appears within the content of the advertiser’s website itself or near it.   Your ideal ad in this case would be a small banner in between paragraphs on your visitor’s site or a box-style ad to the right of the content area on a page. 

2. Make sure your ad doesn’t look like an ad - It might seem to go against everything you’ve been “taught”, but having an ad that looks more like it’s part of the page you’re advertising on - and less of an ad, will increase your conversion rate. 

Even an ad that has a white background with blue underlined text will convert extremely well because it looks as if it’s part of the website itself and not a blatant advertisement.

3. Write to your audience - Make sure your banner ad contains relevant keywords that will get readers to click on your ad.  Avoid using gimmicks like flashing text or graphics that look like computer warning windows as these will aggravate more than attract users.

Don’t forget to write a “call-to-action” in your ad (i.e. Click here) - you would be surprised to know how many people might be interested in your ad, but don’t know what to do about it!

4. Optimize your landing page - Your landing page is the page where you take the visitors who have clicked on your ad.  Avoid taking them to your home page - since you want to be able to track how well your banner advertising is doing.

That’s why you should create at least one landing page and possibly more - with all the information you promised in your banner ad.  Don’t expect visitors to come to your home page and figure it out - they’ll simply leave. 

So, for example, if you’re advertising a sale on high heel shoes, don’t drop your visitors off on your home page and expect them to look for the sale items.  Take them to the high heels section and let them know about the discount they were promised. 

Conversion rates - even with something as common as banner ads - can skyrocket when you prepare your site and your ad to attract customers.  If you’d like a free quote on getting banner ads or landing pages designed for your next sales campaign, why not get a quote from iElectrify now?

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