How to Boost Your E-Mail Marketing Conversions by 72%

So you have an e-mail marketing list, but conversions (the number of subscribers who ultimately take an action, such as buying or clicking a link) aren’t as good as they could be.  What do you do?  Try this simple but highly-effective method to boosting your conversion rate - even as much as 72%!

A 2006 study by highly-respected marketing and tracking site MarketingSherpa revealed that email campaigns that did this skyrocketed their conversion rate by as much as 72%.  What is it?  List segmentation.

If it sounds complicated - it actually isn’t, especially with today’s mailing list management tools.  List segmentation involves breaking down a large mailing list into more specific, targeted segments of the subscriber population. 

For example, let’s say you have an online business showing people how to knit.  Your mailing list keeps them up-to-date with the latest knitting resources, how-to methods and free knitting patterns.  Some people subscribe only for the patterns, some people are complete beginners, and other people just want to know what’s “in” this year.

You can segment your list according to people who just want the freebies, create a new list for complete beginners, and make a list for people who want to stay “in the knitting know”. 

You may have less of a list to market to - but the open rates and conversion rates will be much higher when you write messages that target this particular audience’s needs.

If you’re at a loss as to how to segment your list, why not conduct a free survey and ask them what they’d like to see from your list in the future?  It costs you nothing, and a bonus item - such as a free sample or trial, can help encourage response.  See my article on How to Get the Most Out of Customer Surveys for more details.

Plus, if you use an unlimited autoresponder or unlimited mailing list service such as aWeber, you’ll be able to create as many segmented lists as you want - for free!  There is a monthly fee for the service, but the number of conversions you’ll get from your more targeted list should more than make up for the cost!

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