3 Deadly Mistakes that Can Kill Your Ecommerce Website

If you’ve been doing business online, but haven’t been getting the sales you’d hoped, there could be several reasons why.  In this article, you’ll learn about the three major “sales killers” that can cause your ecommerce website to lose money - and what to do about them.

1. An Unattractive Website - This is hands-down, the most important area of your online business.  If your potential customers come to your site and it doesn’t project a professional look and trustworthy feel - your credibility is gone. 

   You can help build your online reputation by working one-on-one with a reliable web designer who has experience in creating e-commerce web sites.  These web designers have often studied what “makes people buy” - and they can incorporate those “sales triggers” into your website. 

   A look and feel that matches what you’re offering and looks attractive and easy to navigate will give your visitors peace of mind as they browse your products and make a purchase.

2. A User-UNFriendly Shopping Cart - How many times have you gone to place an order on website and found out that you first had to register, check your e-mail, verify your e-mail, come back to the website and finally enter your payment information to complete the purchase?

   Having your visitor jump through too many hoops to make a sale can hurt your business.  While it’s important to collect their contact information, it isn’t necessary for every single buyer to register first.  If your shopping cart program does not make registration optional, consider using one that does.  I highly recommend SunShop by Turn Key Web Tools. 

3. Programming Gibberish URLs  - Humans aren’t the only ones visiting your pages.  Search engines also like to browse your products - although they won’t be buying.  Instead, they’ll be indexing your pages and making it easier for people to find you. 

   Making this process as easy as possible should be your goal.  If your shopping cart pages are plagued with long, undecipherable strings of letters and numbers like www.example.com/productID=1847yw98b938s3 - that tells the customer (and the search engine) nothing.

   On the other hand, search engine friendly pages show the web address in a way that’s easy for people to come back to - and simple for search engines to read as well, like www.example.com/products/handbags/leather .  Isn’t that easier?

With this in mind, you should now be able to look at your own ecommerce website and see if you’re losing sales because of any of these profit-leaking mistakes. 

If you’re interested in having your website redesigned using Turn Key Web Tools’ cart - check out iElectrify.com for a free ecommerce web design quote. 

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