Design or Content: Which is More Important?

The design of your website and the content in it are both vital to your business success.   You simply can’t have one without the other.  While many people immediately shout “content is king!” don’t forget that all the great content in the world won’t matter if you don’t have a professional design to go with it. Here’s why:

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How Smart is Your Writing?

I’ll be honest with you.  8 years of university studies have slaughtered my writing ability.  Oh, I can whip up an academic paper in a couple of hours that would make your head swim with all its fancy footnotes.  But I’m not writing for professors - even though I do get graded in the blogosphere.  And so do you.

So how do you make your writing shine without sounding like a lecture?  It’s a lesson I’m starting to learn as I wean myself off of academia and start writing to the average person and not “above” them.

Here are a few of the things I’ve found out that can help.

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How to Get More Free Traffic by Writing Keyword-Rich Articles

Writing interesting, helpful articles is a great way to help spread the word about your product or service - and it’s free!  But how do you write articles people will want to read, and, more importantly, how can you use your articles to direct them to your website? Read more

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• Write Sales Copy like a Pro