How Do I Update Old Links on My Website?

It happens - especially after a website redesign or a new content management system.  Pages move, old pages disappear and new pages crop up in their place.  Unfortunately, other website owners linking to you, and the search engines, may not be as quick to update as you are.  What do you do?

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Optimizing Your Website Graphics for the Search Engines

Can you really optimize your website images for the search engines?  How is that even possible if search engines don’t “see” images?  It’s true that search engines can’t see images - but that doesn’t mean you can’t benefit from making sure your images (and as a result, your site) get found more easily.

The reason is because even though search engines don’t “read” images, they still index them - and that’s what could lead someone directly to your site!  Here are just a few of the ways you can make sure your images are search engine ready.

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What’s the Difference between GIF, JPEG and PNG?

When you’re editing your website, you’ll undoubtedly want to use pictures - but the two most popular picture formats - GIF and JPEG - can be confusing.  Which one do you use, and when?  And what about PNG files? When can you use those? Today’s post will help clear up the confusion. Read more

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