How Much is a $1.75 Customer Worth?

customer lifetime valueSeveral years back, before cappuccinos and mochachinos and caramelattes became the “in” drinks of choice for my generation, I used to get my flavored coffee fix from the local convenience store.  Sure, the cappuccino machine just spat out hot water half the time, and the flavors were usually limited to Vanilla and Out of Order, but when it did work – it was a real treat, and cheap too.

There was always an older gentleman there, sitting in one of the mock cafe booths, watching the world pass by while sipping on a large coffee.   It seemed like kind of a ritual for him. If there wasn’t any fresh coffee when he came in, he would calmly ask one of the cashiers if they could make some when they had a spare moment.   He was kind, considerate and well-liked.  Most of the time.

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5 Ways to Make Your Wordpress Mobile

Mobile Wordpress Theme and PluginsWith millions of people now browsing the web on their mobile phones, web pages are being squashed and contorted into ever smaller screens.  If you’d like to capture your share of mobile site visitors, it’s a good idea to make sure your blog looks and functions well on today’s most popular mobile devices like the iPhone, Android and BlackBerry. 

Fortunately, if you’re using Wordpress, you’ll find all the hard work has been done for you in creating plugins and tools that can help “mobilize” your blog.  Here are some of the top rated choices that are easy to install and customize:

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What Cake Decorating Can Teach You About Managing Social Media

Managing social mediaYou might think your Facebook fans are already subscribed to your newsletter, or that your newsletter subscribers are following you on Twitter.  But as renowned cake decorating and cookware company Wilton discovered, you may find that your readers’ for staying in touch with you are as different as the subscribers themselves.

According to MarketingSherpa, by surveying their readers, the Wilton team learned that half of their newsletter subscribers already followed them on Facebook and Twitter.  However, only 5% of their Facebook fans were also following them on Twitter.  Why was there such a huge disconnect between the numbers?

The answer was revealed in the messages the company was sending.

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7 Creative Art Wordpress Themes for Your Blog

Art wordpress themes - freeIf you’re looking for a unique Wordpress theme for your art, crafts, scrapbooking or just plain fun, this week’s selection of free art themes for Wordpress is sure to spark your creativity and give you a fresh new way of looking at your blog. 

All themes are compatible with Wordpress 2.8 and above and many include editable Photoshop PSD files and/or alternative versions for Google’s Blogger (BlogSpot) service.  All are free for both personal and commercial use.

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Improve YouTube Video Quality

Improve YouTube Video Quality

YouTube Icon by Polimero - polimero.deviantart.com

Do your YouTube videos look grainy, washed out or pixilated?

Is YouTube refusing your video upload because it’s not in the right format?

Uploading videos to YouTube isn’t hard – but uploading GOOD videos that are so crystal-clear and detailed that people can’t help but admire… well, that’s a different story.

The good news is you don’t have to be a stellar videographer to create YouTube videos that look sensational.  Here are a few tips and resources that can help. Read the rest of this entry »