Supercharge Your Product Sales by Unleashing the Power of Mini-Sites

“Mini Sites” also known as sub-sites or micro-sites, are small, highly-focused websites dedicated to a particular product or brand of product.  Rather than making your site into one large catalog where visitors can browse a large variety of items, using mini sites to precisely cater to one type of shopper can actually help boost your overall sales.

Even large corporations harness the power of mini sites in their web advertising. Everything from soft drinks to laundry detergents to cereals all have their own websites – each one catering to a specific audience’s wants and needs.

Mini sites generally only carry one brand or one product type.  Most people immediately think that this is a mistake since by their nature, mini sites discourage up-selling and cross selling of related products right on the same page. 

On the other hand, mini site supporters say that mailing list building techniques help ensure that if someone is interested in one product, chances are, they’d eventually like to try others as well – and this is where email marketing can work its wonders.

Creating these mini sites can also be rewarding in terms of search engine ranking – as more narrowly-targeted sites tend to come up higher in the search engines for a person’s specific search term. 

As an additional bonus, people searching for that particular item will also tend to stay longer on the site that has exactly what they need, rather than spending their time hunting through an online shopping catalog to find it – even if the item is lower priced elsewhere.

Mini sites can also be created for different segments of your audience as well.  For example, let’s say you sell a software program aimed at teaching your child math.  You could have one area of your site designed especially for children to have fun playing math games, and another created for parents that tells them how the program will help put their child one full grade ahead in math – or their money back.

Both sites sell the same product – but aimed at entirely different audiences.  If you’d like to learn more about how a mini site could benefit your product line, contact iElectrify for a free, no obligation quote.

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