Has your site hit a digital plateau? If your website isn’t converting, all your time, effort and money is lost. The good news is, you can reverse this downward trend and start seeing results almost immediately, with consistent, measurable changes in your website design, content and target market.
Your Site Could Be Doing Better If…
- You have a Bounce Rate of 70% or higher
- You’re getting a low average order size from your e-commerce site
- Your landing pages aren’t performing as well as you’d expected
- You’re getting traffic, but few sales
- Your Google Ads or other targeted ad networks have a low quality score or a low CTR (click-through rate)
These are just a few of the many criteria I look at when evaluating a website for ways to help increase conversions.
Then What Happens?
Once we’ve pinpointed the issues, it’s time to fix them. I can do this a number of ways – but here are the most common strategies I use:
Having well-written, actionable content is one of the most important steps to making your site stand out from the competition. Search engine optimization copywriting involves writing content for your visitors, but optimizing it so that it ranks well in the search engines too. Essentially, SEO copywriting gives you the best of both worlds – and it’s something I’ve been doing for over 10 years now.
You’ll get the same expertise that I’ve used to successfully help sell millions of dollars worth of products and services in a wide variety of industries including beauty products, educational courses, financial services and digital products – to name a few.
Content marketing involves creating content that can be shared on a wide range of digital platforms – including podcasts, webinars, white papers and so forth. By making your content available through different channels, you can substantially increase your audience reach and increase web site conversion rates.
Together, we’ll create a comprehensive content marketing strategy that helps you release compelling content to a variety of online channels – netting you more engaged customers from a variety of sources.
Improved Tracking and Analytics
If you don’t know how many people are visiting your website, or what they’re doing – you don’t have a base to work from. Analytics are used to help you learn more about the web traffic you’re getting, such as:
- How are people getting to your site?
- How long are they staying?
- What keywords are they using?
- Are they finding what they’re looking for?
Whether you use Google Analytics or another service, or you need help setting up a robust testing and tracking system for your website, I can help you create and improve web site optimization campaigns that deliver lasting results and benefits.
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