Whether you’re using WordPress as a blogging platform or as a content management system, there are a number of helpful plugins you can install which can help increase conversion rates throughout your site. Whether you want to speed up your blog, attract mobile users or split test pages in WordPress – these six conversion boosting plugins can handle it effortlessly.
Speed Up Your Blog
WP SuperCache – If you’re running a lot of bulky scripts on your blog, do yourself a favor and grab a copy of WP SuperCache. It tweaks some small but important settings that affect how quickly your site loads. Nobody sticks around for a sluggish site, and people often leave a site simply because they’re tired of waiting!
Split Test Templates
SES Theme Split Tester – Split test templates in WordPress and track their performance through Google Analytics. A great way to experiment between different WordPress themes or split testing variations to see which one increases conversion rates on your site.
Split Test Copy/Content
Google Website Optimizer for WordPress – This one takes a bit more effort to set up, but the results are definitely worth it. The Google Website Optimizer plugin lets you add website optimizer code to your blog posts and pages. With these tracking codes you can test headlines and copy to see which versions increase website conversion.
Mobile Blog Plugin
WPTouch – Make sure your blog can be viewed correctly on smartphone devices such as the iPhone, iPod touch, Android, Palm Pre and Blackberry Storm. WPTouch works by showing mobile visitors a clean, smartphone-optimized theme without affecting your normal WordPress theme. They can also switch to your normal website theme if they want.
WordPress Popup
WP Super Popup – Most popup ads are intrusive, annoying and ugly. The WP Super Popup gives you more control over creating a popup ad by letting you style it without the styles affecting the rest of your design (so what you see is what you get), plus changing the opacity and creating a sort of lightbox-style popup.
404 Error Pages
Dunstan-Style 404 Error Pages – Named after a web designer with a great example of a 404 Not Found error page, the Dunstan-Style Error page gives your visitors a heap of options if they come across a not-found page. Features include – displaying the latest 5 posts, sending an email to the webmaster to let them know, searching the blog archives or submitting feedback.
IMPORTANT: While these plugins work to address a number of issues that can cause poor website conversions, there’s no cure-all for bad sales copy and sloppy design. If you need a full website makeover, click here to hire me and put the best practices in web design and copywriting to work for you!
Tags: increase conversion rate, split testing plugin, wordpress seo plugins