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4 Must-Ask Questions that Will Connect You to Your Customers

June 10th, 2009 | Posted in E-Commerce, Writing for the Web | 3 Comments

clientsReaching your target audience is about more than putting up some products, writing some snazzy descriptions and promoting it, hoping for the best.  It’s about asking real, relevant questions that get their attention and get them involved with what you have to offer.  In a sense, you’re “speaking to them” on a level they can relate to. 

But what questions should you be asking?  Here are four of the best questions to know the answers to before you start your marketing plan.

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Article Submission Tips that Can Boost Business and Build Backlinks

January 13th, 2009 | Posted in Writing for the Web | 1 Comment

Yesterday we talked about several quick and easy ways to build backlinks to your website. One of those methods mentioned was “Be Known for Great Content”.  But when you’re launching a new website, or looking to get traffic to an existing site – how do you make sure other people know about your great content?

Many people look to article marketing to help spread the word, as well-written articles can get picked up and used in other newsletters and on blogs, as well as through article directories themselves.

But simply writing articles won’t get you traffic – there’s a marketing method behind it, and knowing how to hit the right buttons will make sure you continue to get traffic to your website long after your article has been published.

Here’s how to make every article count.

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Design or Content: Which is More Important?

The design of your website and the content in it are both vital to your business success.   You simply can’t have one without the other.  While many people immediately shout “content is king!” don’t forget that all the great content in the world won’t matter if you don’t have a professional design to go with it. Here’s why:

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How Smart is Your Writing?

September 5th, 2008 | Posted in Writing for the Web | No Comments

I’ll be honest with you.  8 years of university studies have slaughtered my writing ability.  Oh, I can whip up an academic paper in a couple of hours that would make your head swim with all its fancy footnotes.  But I’m not writing for professors – even though I do get graded in the blogosphere.  And so do you.

So how do you make your writing shine without sounding like a lecture?  It’s a lesson I’m starting to learn as I wean myself off of academia and start writing to the average person and not “above” them.

Here are a few of the things I’ve found out that can help.

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How to Build Credibility When No One Knows You Exist

January 23rd, 2009 | Posted in Writing for the Web | 3 Comments

credibleAsk any top blogger and they’ll tell you the reason for their success is that they became an authority and people look to them for direction and guidance on a topic.  The good news is, it’s not hard to become a recognized authority in your field if you follow a few simple but proven steps.

Then why doesn’t everyone become a “guru”?  Simply because those simple, proven steps take time to build.  Much in the same way a volcano seems dormant but is stirring under the earth, creating credibility doesn’t happen overnight – but once it explodes, its hard to stop the avalanche of traffic and buyers from flocking to you and following your posts and updates.

If nobody knows you exist, but you’ve got the drive and patience to keep at it, here are a few ways you can start to build credibility and attract an audience that will spread the word about you:

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