5 Crucial Pages Every Small Business Website Must Have

When it comes to your small business website design, you probably have put a lot of thought into how you want to present your business to customers and visitors.  One thing you may not have thought about, however, is what specific pages would help them get more out of their visit to your site.

Even the best business sites - large and small - have these 5 pages in common: Read more

Are You Making These Critical Mistakes with Your Website?

Creating a website, whether you’re starting from scratch or revising an existing site, can be both exciting and frustrating at the same time.  On one hand, you have a world of design possibilities to work with.  New web design software and online publishing tools have made creating a web site accessible to everyone. 

But just because it’s easier than ever, doesn’t mean the whole process is a cakewalk. It doesn’t matter if you’re working with a professional web designer or doing it yourself, there are five crucial areas of your website that must work together for your online success.  If just one of these parts of your website fails, you’re almost certainly losing profits and sales.  

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Creating Landing Pages that Convert Customers and Sell For You!

If you missed yesterday’s post on targeting your customer with a well-written PPC ad, you’ll want to read that first, as it shows you how to pre-qualify your best buyers before they ever click on your ad.

But once you’ve got them hooked, it’s still time to reel in that catch!  The best way to do that is with a simple yet fully-targeted landing page.  There are lots of SEO books and sites that tell you that you need to create a great landing page - but very few of them will tell you how!

That’s the topic of today’s post - how to create landing pages that sell!

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Recommended Tools and Resources

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