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No matter what your business, chances are, your website is completing with thousands of others to get your viewer’s coveted attention. One way to make your voice stand out from the crowd is through the use of “Social Proof”.
To put it simply, social proof is the answer to the question, “what are other people doing in a situation like this?” It’s what we do when we’re faced with a question we’re not sure about. Social proof runs rampant in our schools, where a select group of trendsetters often determines what’s “cool”, and everyone else follows suit.
Social proof is just another way of “following the herd”. We believe that other people must know something we don’t, so we follow their example - even if they really know absolutely nothing! But how does following the herd apply to your website? Can a new website really become a trendsetter in the world of social marketing?
Absolutely! And here’s how you can do just that.
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So you’ve just launched a website and you think the hard part is behind you. But you’ve already got a few strikes against you right from the start.
For one thing - nobody knows you exist. And the search engines already don’t take you seriously. What do you do? How can you build a business if no one seems to know or care about your new site? Read more
Alright, I admit it. Lately I’ve been playing around with some Web 2.0 tools and software designed to help me get “up to speed” on social networking. I enjoy trying out new things and seeing if they work or not. A recent suite of software programs I bought designed to help get the most out of blogging and bookmarking seemed to be just what I was looking for. Read more
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