3 Little-Known Search Engine Optimization Tips to Strengthen Your Rankings

So maybe you’re one of the lucky few who has a coveted top ranking for your best keywords - and you want to make sure none of your competitors try to take it away from you.  Or perhaps you’re the competitor, with your eye on that search engine prize and looking for any advantage you can to ratchet your ranking up a notch.

Either way, here are three quick and little-known ways you can increase your ranking in the search engines, just by making a few simple changes to your website.

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Find Popular Keywords - 2 Week WordTracker Trial Now Available for $1

The top online keyword research tool and tracker is currently running a special that gives you two full weeks access to the full version of WordTracker for $1.  Read more

Getting Targeted Clicks with “Negative” Pay Per Click Marketing

Using “negative” keywords in your PPC campaign is necessary to detract people who are using a keyword you’re advertising with, but highly unlikely to want what you’re offering.  For example, they may be searching for “Free MP3″ and you’re advertising a new “MP3 Player - same keyword, different market.

 But did you know that you can also use these kinds of negative keywords to more finely target your specific audience?  For example, if you’re promoting an upcoming marketing seminar, you might write an ad that reads:

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