While buying stock photo credits, I came across an interesting and unique PayPal header from DepositPhotos.com. Rather than a default PayPal logo or company logo, as you see on most checkout pages, DepositPhotos went a step further and used their header to inspire trust, credibility and security: PayPal Graphics – Header Design Template Graphically-challenged? ..
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Studies have already shown that subscription-based (recurring revenue) models completely crush other e-commerce payment types, including the popular shopping cart – and it’s easy to see why: Everybody wins. The company builds the very things all companies crave: trust, loyalty, authority and brand awareness. Their costs, once the up-front work has been done, are next..
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When you hear the word “audit”, what do you think of? Most people picture a gang of Matrix-esque IRS agents beating down your door and demanding every shred of your receipts. But at its core, an audit is more like an evaluation, meant to make sure you have reliable, quality systems in place. A website..
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Before you can increase conversion rates, you have to have some idea of what your conversion rate is. Google has three incredibly helpful and FREE tools to make this even easier — Google Analytics, Google Webmaster Tools and Google Website Optimizer. In part one of this three part series, I’ll show you how to set..
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Look up any copywriting course or newsletter and you’ll often discover a lot of tried-and-true advice, such as: • Write about benefits, not features • Include a direct call to action throughout your copy • Pepper in solid user testimonials to help boost credibility These are all great copywriting tips – but there’s often one that gets overlooked..
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Whether you’re using WordPress as a blogging platform or as a content management system, there are a number of helpful plugins you can install which can help increase conversion rates throughout your site. Whether you want to speed up your blog, see what people are searching for or split test pages in WordPress – these..
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Do you remember when blogging was all the rage – and suddenly everyone you know – even your neighbor’s dog, had a blog? Time passed and YouTube became a star, then everyone was talking about putting online video on their sites (whether it was any good or not). Now, you can’t even watch TV without..
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What should I test?” It’s the most common conversion question I’m asked by my clients – particularly after they’ve exhausted the most common things like a change in headlines, photos and layout. While it’s best to let tests “settle” for anywhere from 5-7 days or 2-3 weeks after you’ve made changes and gauge the results accordingly,..
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Whether you’re using WordPress as a blogging platform or as a content management system, there are a number of helpful plugins you can install which can help increase conversion rates throughout your site. Whether you want to speed up your blog, attract mobile users or split test pages in WordPress – these five conversion boosting..
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