Whether you’re selling a product or service online, sometimes what you offer isn’t quite what the customer feels they need. To them, it might cost too much or not quite include everything they were hoping for. They may not be sure if they’ll like it, or they might be wondering how to request more information. As a business owner looking to increase conversions, you need to present every opportunity to seal the deal, close the sale and get them to say “Yes!” Here’s how:
Are You Giving Your Customer Several Ways to Say “Yes”?
6 Ways to Increase Conversion Rates Without Testing
If you’ve ever browsed a list of ways to increase conversion rates on your website, chances are, all of the fixes involve a lot of time, testing and tweaking.
While I’m not saying you shouldn’t test and track your changes, there are some ways to improve conversion rates without really needing to test and measure your results. These are simple, easy fixes anyone can apply to their website to start seeing near-immediate results.
The Ultimate Free WordPress Ping List for Your Blog
What if every time you wrote a blog post, you also automatically alerted top news sites, blogs and directories? That’s the purpose of a ping – a quick update to let sites like Google, Technorati and Yahoo, plus international sites and search engines know of a new post in your blog.
What Video Game Characters Can Teach You About Brand Popularity
The whole concept is building your brand’s popularity is (needlessly) complex, but it really doesn’t have to be. Video game characters perfectly illustrate just how brand loyalty can be built – or destroyed – since they can often be the pivotal piece that makes or breaks a console’s popularity.
Even just the mention of a new game featuring a specific character is enough to set pre-order sales on fire – and that is branding at its finest. If you think there’s nothing you can learn from games – consider the following five pivotal branding lessons that work in any market.
Is Your Anti-Spam Protection Killing Your Conversion Rate?
Website owners go to great lengths to test and improve conversion rates. You tweak headlines, test ad placement, switch out photos and work hard to make the ordering process as seamless as possible. But one of the worst culprits of a low conversion rate might not be any of those factors at all. It may be your anti-spam form protection – also known as a CAPTCHA.
CAPTCHAs are common anti-spam methods used to help prevent things like automated registrations to a website, or spam form submissions. You’ve filled out a CAPTCHA before if you’ve ever entered a combination of skewed letters and numbers to “prove that you’re a human”. Unfortunately, CAPTCHAs come with an inherent flaw…