How Much is a $1.75 Customer Worth?

customer lifetime valueSeveral years back, before cappuccinos and mochachinos and caramelattes became the “in” drinks of choice for my generation, I used to get my flavored coffee fix from the local convenience store.  Sure, the cappuccino machine just spat out hot water half the time, and the flavors were usually limited to Vanilla and Out of Order, but when it did work – it was a real treat, and cheap too.

There was always an older gentleman there, sitting in one of the mock cafe booths, watching the world pass by while sipping on a large coffee.   It seemed like kind of a ritual for him. If there wasn’t any fresh coffee when he came in, he would calmly ask one of the cashiers if they could make some when they had a spare moment.   He was kind, considerate and well-liked.  Most of the time.

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What Cake Decorating Can Teach You About Managing Social Media

Managing social mediaYou might think your Facebook fans are already subscribed to your newsletter, or that your newsletter subscribers are following you on Twitter.  But as renowned cake decorating and cookware company Wilton discovered, you may find that your readers’ for staying in touch with you are as different as the subscribers themselves.

According to MarketingSherpa, by surveying their readers, the Wilton team learned that half of their newsletter subscribers already followed them on Facebook and Twitter.  However, only 5% of their Facebook fans were also following them on Twitter.  Why was there such a huge disconnect between the numbers?

The answer was revealed in the messages the company was sending.

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How a Cookie Can Help You Reach More Customers and Increase Sales

If your orders are stalling and your web traffic is at a standstill, you’re scrambling to find out what you can do to fix it.  Is it your shopping cart? Your product itself? Your prices?

Why are buyers dropping like flies when they hit your pages?  You’ll be surprised to learn that a very common reason why the customer didn’t buy has nothing to do with any of those things.  It has to do with a very prevalent feeling that has spread all over the net…

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Long Copy is Dead (Again)

Long Copy is Dead“It’s a fast-paced world we live in”. The sales guru chirps. “Nobody has time to read a whole book’s worth of sales copy anymore.”

“Long copy is dead!” He proclaims.  ”Just give ‘em enough facts to make them want to buy – and they’ll be sold…” He snaps his fingers and smiles enthusiastically. “Just like that!”

I hate to break it to you, marketing mastermind, but long copy isn’t dead. In fact, not only is it not dead, it’s thriving. And the people who are chanting for long copy’s head on a stick are the very ones who could stand to learn a thing or two about reader involvement.

Like what? You ask?

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Cracking Open the Idea Vault for Great Blog Content

vaultToday’s post was inspired by none other than the Copywriting Success Summit – and it has to do with stomping all over “blogger’s block” when you feel like you have to write something, but the ideas just aren’t coming.   Fortunately, you can crack open the “idea vault” just by following a few simple “writing prompts” – like these:

1. X Things You Didn’t Know Were Wrong With (Popular Online Service)

I’m betting you could come up with 10 things wrong with Twitter, or 7 things you feel are terrible about Facebook.  When everybody’s jumping the bandwagon proclaiming how great something is, writing a controversial point of view is a good way to stand out and get noticed.  Just make sure you stand behind what you write and invite comments because you’re sure to get plenty of them. 

2. Share a Personal Experience Related to Your Topic

Some of the best posts written by bloggers are personal experiences relating to how they got to where they are now.  Sharing one’s struggles and triumphs helps you connect with others like nothing else.  Likewise, you can share something that happened to you that could be the spark for a new blog entry, like my encounter with Borders and their optin form.

3. Review Others’ Work 

 No blogger is an island, so reach out and review other books/blogs/products in your niche.  Interviewing an up-and-coming blogger is also a great way to build your network and help both of you get more traffic.

4. Simplify Something Difficult 

 One of my most-commented posts details how to take a screenshot without any fancy graphics software.   What can you show others how to do that’s easy for you, but seems challenging to them?

5. Create Posts that Leave ‘em Hanging

You don’t have to end every post with the full story.  Make it the sort of cliff-hanger people will want to tune into the following day or week.  This is a guaranteed way to get repeat traffic time and time again with your blog.

6. Write About a Certain Theme 

It could be a week-long set of posts, like my Holiday E-Commerce Guide, or you could choose to focus on one particular theme one day a week, such as “Social Media Saturdays”.

7. Share the Most Common Problems in Your Niche

And what you’d do or have done to overcome them.  Many people, myself included, like to sidestep pitfalls whenever possible.  That’s why, if you’ve experienced a particular issue relating to your blog’s topic, we want to know how you fixed it!

8. Add to or Update Someone Else’s Work

If another blogger has prepared a list, but it’s been awhile since it was updated, here’s your time to shine.  Add to or update their list with your own points (be sure to link back to the original author – it’s just good netiquette) and create a fresh, new version.

9. Check Out the Latest Trends 

 Use Google News, Twitter Search and Keyword Alerts to stay on top of news that’s relevant and late-breaking in your industry.  Check out Digg’s top rated for today, all week and all year to discover popular headlines that you can revise and tailor to your niche.

10.  When All Else Fails, Check the Dictionary

This is a strange one, but I swear by it when I’m feeling stuck.  Open up a dictionary and turn to a random word.  It may be something like “bandage”.  Could you turn that word into the basis for a blog post?  For example “ 5 Website Problems a Simple ‘Bandage’ Won’t Fix”

These writing ideas should have given you plenty of good ideas for new blog posts.  Now start writing and leave the rubble from writer’s block behind for good!