How to Market Your Blog to the Search Engines for Free

So you’ve just created a blog, and you’re happily posting away at it – diligently writing new tidbits of information from your little corner of cyberspace.  But how do you market your new creation and get people to read it?

After all, a blog is useless if it doesn’t have a readership.  And to get those readers to turn to you for information and come back again and again is the ultimate goal of a serious blogger.  That’s where pinging comes into play.

Pinging is a process wherein your blog sends out a kind of digital announcement to other search engines and blog networks and tells them, “Hey, I’ve been updated!” 

Now imagine this process with millions upon millions of blogs and you have quite a few announcements happening all over the world every single second.

Search engines love it, because it tells them immediately when new content has been released, and search engines gobble down content almost as fast as people write and release it. 

The good news about pinging is that if your blog is running Wordpress – this all happens for you automatically, without you having to do anything.  Every time you write and publish a post, Wordpress quietly tells the major search engines and other networks that your blog has been updated. 

It’s a great way to bring in additional visitors, new readers and even potential clients.

If you’re not using Wordpress, you can still benefit from the power of pinging – although you’ll have to do it manually.  Fortunately, by filling out just a few simple form fields with information about your blog, you can be well on your way to “blog marketing” like a pro!

Try www.pingomatic.com and www.autopinger.com  to announce your blog postings to the majority of networks that accept and distribute them.  This will help you market your blog quickly, easily and in just minutes. 

As you do this with each post, you’ll build more recognition and gain more visitors in a short amount of time.  It’s a great way to start blog marketing – and it’s free!

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