Everything I Need to Know About Life, I Learned by Being an Entrepreneur

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If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!As small business owners, we’re often the catalyst that drives incredible success stories. Whether it’s defying seemingly unsurmountable odds or finally breaking free from the corporate rat race, people look to small businesses for inspiration, motivation, and sometimes as an..
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4 Must-See Content Marketing Plugins for WordPress

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Content marketing can be overwhelming – especially when you’re trying to wrangle it all by yourself.  How do you know which types of content customers respond best to? What should you write about next? How much content is too much? And while a good analytics package can give you details on who’s visiting, from where..
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5 Simple Things You Can Do to Lower Bounce Rates – Using WordPress

Reduce Bounce Rates

Looking for ways to fix a high bounce rate? You’re not alone.  Many people see horrendously high numbers (70% or more) and instantly panic – poor bounce rates can have a ripple effect on your search engine rankings and ultimately your sales. But having a high bounce rate isn’t always a bad thing.  For example,..
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What is Conversion Rate Optimization and Why Should You Care?

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Conversion rate optimization (CRO) is a marketing strategy that involves compelling a user to take a desired action on a landing page or website.  Whether it’s subscribing to a mailing list, downloading a product or placing an order, conversion optimization lets website owners focus on the end result they want to achieve and how to..
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7 Things Nobody Ever Tells You about Conversion Optimization

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Conversion optimization is much more than just a marketing buzzword – it’s a specific set of skills and expertise that you can leverage to make continuous improvements to your site and refocus your marketing goals.  With that being said, however, there are a few things that most conversion rate experts prefer to keep quiet about…
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FeedBlitz Promotion Code 2013

Feedblitz promotion code

This FeedBlitz promotion code gives you a free, 60-day trial of FeedBlitz, including its RSS, email marketing and social media services. How to Use the FeedBlitz Coupon Code When checking out with FeedBlitz, you’ll be presented with a screen that lets you choose either a monthly or yearly option, plus add a coupon code or..
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Can Your Domain Name Predict Your Conversion Rate?

Can your domain name predict your conversion rate?

It sounds crazy, but there’s a very real possibility that the domain name you choose for your new online business or project can have a significant impact on conversion rates.  How? To find out, we have to dig a bit deeper into the psychology of what influences a person take one specific action over another…
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aWeber Coupon Promo Code Revealed!

This aWeber coupon code lets you save over $30 a year on your email autoresponder account.  Additional discounts are also available for students and non-profit organizations.   Is There an AWeber Promo Code? There’s good news and bad news regarding the much searched-for aWeber coupon code — the good news is, you can save $34..
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Will Google AdWords Image Extensions Increase Conversion Rates?

Google Adwords Image Extensions

The PPC world has been abuzz lately over the recent announcement that Google has released its image extensions program in beta.  Adwords Image Extensions are a special type of pay per click listing currently only available to the top bidder, which allows them to add certain images under their text ads. To further separate them..
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Finally – A Google Wonder Wheel Alternative

Google Wonder Wheel Alternative

Google’s contextual targeting tool is often hailed as an alternative to  Google Wonder Wheel – that helpful visual keyword research tool that had the rug jerked out from under it back in 2011.  Much to the disappointment of search engine optimizers, marketers and specialists, the loss was permanent. Until now.