The final hurdle when it comes to content marketing is not so much the marketing itself, but being able to produce a wide range of content for different devices as well as for visitors at different stages in the buying process. It can seem overwhelming at first with all the new tools to learn (podcasts,..
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This past weekend was a reminder to me that if you stop and pay attention, the world will share an interesting lesson with you. In my case, my husband and I decided to attend a St. Patrick’s Day “Chili-fest” in our local area. It started out like your average community sample-fest: you purchase a certain..
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The third largest content marketing challenge that marketers have to deal with is the lack of vision from the higher-ups in the company. It’s not as large of a percentage as those struggling to engage prospects, or even being able to produce enough content (or have enough of a budget to hire someone else to..
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Challenge #2 and #3 – Having Enough Time/Money to Produce Content Numbers 2 and 3 go hand-in-hand, because it seems like you have to have too much of one and not enough of the other to get things done. A lot of people outsource content marketing thinking they’ll get lucky and hit that viral sweet-spot..
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You know you should be involved in marketing content that’s designed to increase conversions, but you’re stuck. Maybe senior management doesn’t buy into the whole “content as a marketing tool” idea, or perhaps you’re just having trouble coming up with original ideas or finding the time to leverage your best articles and blog posts. But..
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With so many feeds, blogs, posts and updates to keep track of on the web, content curation was inevitable. Put simply, content curation means actively discovering and sharing the best news, tools and reviews in your industry. Much like the way a museum curator helps maintain and manage a permanent collection while deciding what to..
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When you hear the word “audit”, what do you think of? Most people picture a gang of Matrix-esque IRS agents beating down your door and demanding every shred of your receipts. But at its core, an audit is more like an evaluation, meant to make sure you have reliable, quality systems in place. A website..
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If you’re considering using a comment management system such as Disqus, Livefyre or IntenseDebate, you may be wondering which one has the best search engine benefits. After all, managing comments effectively is one thing – but what good will it do if you can’t track social mentions or Google can’t crawl your comments? Let’s take..
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Before you can increase conversion rates, you have to have some idea of what your conversion rate is. Google has three incredibly helpful and FREE tools to make this even easier — Google Analytics, Google Webmaster Tools and Google Website Optimizer. In part one of this three part series, I’ll show you how to set..
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SQL injections are one of the fastest-growing and most threatening security concerns for websites and blogs alike. Not only is an SQL injection one of the easiest attacks that can be launched on a server, it’s also one that leaves your website data and personal information vulnerable. And you may not even know you’re a..
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