How persuasive is your content? Are you really reaching them on a core “I gotta have this!” level, or just writing stuff you hope they’ll act on? For many website owners, thinking of ways to improve content is like wandering in a fog – they’re not exactly sure what their customers are looking for, so..
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If your conversion rate has hit a plateau, or hasn’t been giving you the results you expected – a new survey might be able to shed some light as to why: In a survey recently conducted by Adobe and eConsultancy, just over half of respondents only allocate around 5% or less of their marketing budget..
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While buying stock photo credits, I came across an interesting and unique PayPal header from DepositPhotos.com. Rather than a default PayPal logo or company logo, as you see on most checkout pages, DepositPhotos went a step further and used their header to inspire trust, credibility and security: PayPal Graphics – Header Design Template Graphically-challenged? ..
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Studies have already shown that subscription-based (recurring revenue) models completely crush other e-commerce payment types, including the popular shopping cart – and it’s easy to see why: Everybody wins. The company builds the very things all companies crave: trust, loyalty, authority and brand awareness. Their costs, once the up-front work has been done, are next..
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Since Feedburner has been bought up by Google, many bloggers and coders wonder if it’s even worth the effort to try and create an alternative. Fortunately, that hasn’t kept them from trying to create some unique plugins and services that do what Feedburner can’t (or isn’t any good at). If you’re tired of Feedburner’s limitations..
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This entry is part 4 of 4 in the series Content MarketingThe final hurdle when it comes to content marketing is not so much the marketing itself, but being able to produce a wide range of content for different devices as well as for visitors at different stages in the buying process. It can seem..
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This entry is part 3 of 4 in the series Content MarketingThe third largest content marketing challenge that marketers have to deal with is the lack of vision from the higher-ups in the company. It’s not as large of a percentage as those struggling to engage prospects, or even being able to produce enough content..
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This entry is part 2 of 4 in the series Content MarketingChallenge #2 and #3 – Having Enough Time/Money to Produce Content Numbers 2 and 3 go hand-in-hand, because it seems like you have to have too much of one and not enough of the other to get things done. A lot of people outsource..
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This entry is part 1 of 4 in the series Content MarketingYou know you should be involved in marketing content that’s designed to increase conversions, but you’re stuck. Maybe senior management doesn’t buy into the whole “content as a marketing tool” idea, or perhaps you’re just having trouble coming up with original ideas or finding..
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With so many feeds, blogs, posts and updates to keep track of on the web, content curation was inevitable. Put simply, content curation means actively discovering and sharing the best news, tools and reviews in your industry. Much like the way a museum curator helps maintain and manage a permanent collection while deciding what to..
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