Can Audio on Your Website Really Help You Make More Money?

You wouldn’t think that something as simple as an audio recording would help you make more money online – or even come up with new ways to sell your product or service. 

But the truth is, you can do a lot more with audio on your website than just record a greeting or special message to your visitors.  Here are just a few ways you can use website audio to boost your online income.

1. Make Your Digital Products Audible Too – If you’ve written an e-book, free report or other downloadable guide, make an audio version too!  You can even up-sell it or bundle it with other products if you’d like. 

An audio version makes it easy for people to listen to the information you want to share whenever they’re on the go.  Audio files can be played on iPods, MP3 players, or even in car stereos.  Since most people don’t like to read lengthy reports and text on the computer – this is a perfect way for you to “be heard!”

As a side note, there are numerous affordably-priced voice-over services that can record your writing in a pleasant, easily understandable voice if you don’t like the way your voice sounds on tape. 

2. Use Audio to Increase Your Credibility – Audio, along with a photo, helps you build credibility when competition is tough.  Using audio recordings of testimonials from satisfied customers can also help increase the “trust factor” of your website.

Having greater credibility helps establish you as a reputable seller online and can definitely increase your bottom line.  Just be sure that your website audio is optimized for download and is easy for customers to interact with. 

To add audio to your site, I recommend a software program such as Total Web Audio (read the full review of this software here).

3. Create an Audio Tour – Together with professional video or computer screen shots (I recommend using Camtasia software for screen recordings), you can use audio to walk your customers through a process or show them how to do something. 

Using audio in an “interactive tour” type fashion will increase the length of time that a visitor stays on your web page, and thus increases the chances that you can get them to take another action, such as requesting a quote or signing up for your online newsletter.

By adding audio to your site, you not only put a voice behind the text and pictures – but you also show people that you are a “real” and reliable source.  Adding audio can increase the appeal of your site – particularly to people who learn by listening instead of reading.

As an added bonus, people can recall up to 80% of what they’ve heard – versus only around 23% of what they’ve read.  With that in mind, now’s the time to sound off!

If you’d like help with adding audio to your website, why not contact iElectrify.com for a free quote?  There’s no cost and you’ll get a response within hours – not days.

Recommended Tools and Resources

• Add Audio to Your Website
• Wordpress Tutorials