What’s in the Holiday E-Commerce Guide?
The Holiday ECommercE Guide takes our 5 part holiday shopping ecommerce tips and rolls them up into one complete, easy-to-read guide. Here are just a few of the things you’ll learn:
- How to create enticing holiday emails that get noticed and get read.
- Where to get festive graphics to put your website in the holiday spirit
- Why adding holiday-centered categories on your website can increase your conversions
- How to set up a profitable pay-per-click budget that won’t break the bank
- How to deliver after-sales service to gets (and keeps) your customers to come back again and again!
- And much, much more – all for free!
Click Here to Download Your Free Holiday Ecommerce Tips Guide!
You’ll need the free Adobe PDF reader to open and view this guide. Most computers already have this software installed but clicking the link above will let you download it for free. This guide is viewable on both PCs and Macs. You are welcome to share it and freely distribute it as long as no part of the guide is changed or edited in any way. Enjoy!
Tags: ebook, ecommerce website, holiday ecommerce, pdf
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Once all the holiday shopping is done and the gifts are unwrapped and put away – you might think it’s time to relax and enjoy the fruits of your labor — not yet! There’s still the after-the-sale service, and cutting corners here could make your company and website memorable, for all the wrong reasons!
So how do you deliver great after-sales service online? Just follow these tips to make sure those holiday shoppers you worked so hard to get come back again – and not just for the holidays!
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Tags: christmas ecommerce, christmas web site, holiday ecommerce website, holiday marketing tips
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- If you’d like to read the entire 5-part Holiday E-Commerce Tips series, it’s now available as a downloadable PDF. You’re welcome to share and print this guide as long as no part of it is changed. Enjoy!
So you’ve got your email campaign buzzing, your pay-per-click ads are corralling and converting the masses and even your website is festive and seasonal. You and your competitors are battling it out and cashing in on the holiday bonanza right up until the last minute.
But what happens then?
If you’re like most online retailers, you’re nearing the end of your higher budget spend on PPC, sending one more last-minute newsletter and preparing to compare this year’s holiday buying trends with previous campaigns to see how well you did – and what needs to be improved on.
But wait! There’s one more audience you may not have counted on — the “forgotten stragglers”
Retail stores love these last-minute warriors and look at them as a way to unload their last minute inventory. But what about online? What can you do to attract more last-minute sales?
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Tags: black friday, christmas ecommerce, holiday ecommerce
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- If you’d like to read the entire 5-part Holiday E-Commerce Tips series, it’s now available as a downloadable PDF. You’re welcome to share and print this guide as long as no part of it is changed. Enjoy!
With competition for online shoppers growing fiercer as the holiday season heats up, so does pay-per-click bidding. Even though you hear the media crowing in the background about how this shopping year will be tight because of the economic situation, don’t think for a minute that your competitors are going to sit this one out.
If you haven’t already, take a good look at your PPC budget and consider raising your bids to attract holiday shoppers to key products. By directing them to specially-crafted landing pages rather than the default product pages, you’ll be able to highlight holiday-specific features like free shipping, gift cards and other attractive options beyond the original product they came for.
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Tags: christmas ppc marketing, christmas ppc tips, holiday ecommerce, holiday ppc
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- If you’d like to read the entire 5-part Holiday E-Commerce Tips series, it’s now available as a downloadable PDF. You’re welcome to share and print this guide as long as no part of it is changed. Enjoy!
This week’s focus on iElectrify is getting your site ready for the holiday season. Each day I’ll be covering a new holiday marketing tip from design to customer service to after-holiday sales.
Despite the economic slump, Forrester Research has estimated that online holiday sales will be $200 billion or more this year. Lots of folks will be flocking to the web on Cyber Monday (the first workday after Thanksgiving), looking for online bargains like free shipping, no sales tax and gift bundles.
As you’ve probably noticed, I’ve been hanging some Christmas lights on the blog to make it a bit more seasonal. Likewise, creating a holiday theme for your web page doesn’t have to be time-consuming or intensive. Adding a few splashes of holiday color and a little imagery can go a long way.
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Tags: christmas, e-commerce, holiday
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