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There are lots of tips and tricks out there designed to get traffic to your website. But what happens once you get that traffic? What’s the next step? Do you want them to buy immediately? Sign up for a free newsletter? Request more information?
Lots of website owners have their whole website selling process mapped out - but many people aren’t sure what do to bring people back once they’ve got the “action” they’ve wanted (a purchase, a subscription, etc.)
So how do you get your target audience to not only take action, but to keep coming back for more? The answer lies in creating a “high lifetime value”.
Now before you think this post is going to turn into a marketing 101 lecture, relax. Creating a “high lifetime value” for your website is much easier than it sounds. Here’s how you do it in two easy steps.
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We website owners go to painstaking lengths to make sure our sites can easily be listed in the search engines. We craft attention-getting headlines, create a search engine friendly layout and write new content often.
But all your SEO efforts could be wasted (or severely slowed down) if you don’t have this one critical piece of the optimization puzzle: a sitemap. Getting one is easy (and free) and some websites already have them built in.
But there’s a difference between just having a sitemap and actively using it to boost your search engine ranking.
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Hiring a professional web designer from your local area might sound like a great idea. You get to sit down with someone face-to-face and talk about your business and what you want out of your new website.
But whether you hire a local web designer or cross state or international borders to find them, there are several points to keep in mind before you make a decision.
Here are four things you should know about doing business with a web designer locally, nationally and internationally.
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