Crafting headlines that appeal to both people and search engines can be overwhelming. Not only do you have to include your main keyword(s) right in the headline itself, but you have to word your headline so that people naturally want to read more.
When dealing with PPC (pay-per-click) ads such as Google Adwords and Yahoo Search Marketing, you’ve got an even tougher job ahead of you since you’re often competing with major retailers for those valuable clicks.
Retailers who often have a much larger advertising budget than you do.
So what do you do? How can you make your ad stand out and convert well while still staying within your spending range? Here’s a strategy I advise my clients to use – and it has worked extremely well for them. Read the rest of this entry »
Tags: high converting ad, ppc ad, ppc ad writing, writing google adwords ad, writing ppc ad
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You wouldn’t think that something as simple as a single word could make your visitors click the Back button faster than you can blink. But if your online sales are struggling and people are leaving your site as soon as they hit the front page – this one word could be why.
That word is “Buy”
Now before you think someone involved in web design and ecommerce is telling you to remove every “Buy Now” link from your website, here’s why it’s affecting your sales – and more importantly, what you can do about it. Read the rest of this entry »
Tags: buy now, front page, no sales, sales
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You’re so excited! You just got a brand new website for your business and it really is stunning. Everything looks gorgeous and you’re incredibly proud of it. And you should be! Except there’s one fatal flaw – that website could be costing you sales in a BIG way.
To put it simply…your website is a peacock.
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Tags: best shopping cart, ecommerce shopping cart, hawk, peacock, web design
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I’ll be honest with you. 8 years of university studies have slaughtered my writing ability. Oh, I can whip up an academic paper in a couple of hours that would make your head swim with all its fancy footnotes. But I’m not writing for professors – even though I do get graded in the blogosphere. And so do you.
So how do you make your writing shine without sounding like a lecture? It’s a lesson I’m starting to learn as I wean myself off of academia and start writing to the average person and not “above” them.
Here are a few of the things I’ve found out that can help.
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Tags: write smart, write smarter
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Can a Google Slap hurt your business?
Recently, one of my newest clients in a very competitive industry found his pay-per-click rates had literally doubled overnight. Nothing had changed with his site or his keywords – but now he was paying twice as much to get people to his website.
Unfortunately, he and others in his industry had found themselves “Google slapped”. A “Google slap” happens when too many sites are competing for the same keywords all based around the same subject. A recent example of this is the “Water for Gas” sites. With gas prices rising, who wouldn’t want to run their car solely on water?
Lots of people…in fact, far too many for Google’s liking. So it slapped a penalty on the Water for Gas advertisers and affiliates by forcing them to pay more in order to have their ads shown across its network.
Can your site be Google slapped, and if so, how can you stop it or prevent it from happening? Read the rest of this entry »
Tags: google slap, googleslap, high ppc cost
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